So here you are, fully dressed: the fab new Vetemenets trainers, a Gucci bag, a bulky Uniqlo dress, and vintage Mary Quant-style earrings. You have ticked the boxes, you have received the ‘First’ in your fashion exam. But what are you supposed to DO when you finally dress yourself fabulously?
Fashion magazines and blogs give you a Polaroid of life. The momentum captured for eternity in a fancy photograph. We are supposed to crave stylish looks, expensive brands, edgy make up. But once we achieve all that, how to behave, to act to feel very happy and satisfied?
I guess this is the reason why food styling and all this food instagramming is as popular as fashion styling. I still remember the definition one movie critic gave to Marisa Tomei in her role in Cyrus – ‘accessible beauty’. A naturally beautiful woman with smiley eyes.
The same metaphor I see in all food instagramming. It is accessible beauty. But it is also the beauty that suggests ACTION. You need to cook this food or go somewhere to order it. You need to call up your partner or friends to explore this new brunch place together. You need, you know, to actually eat the masterpiece on the plate, in the end of the day.
ACTION versus Polaroid-like freeze of a moment. Food versus fashion.
There is still way so much to consider here: our anxieties, obsession with external judgements and self-image, looks and styles, the fear of missing out or being socially awkward etc. Yet I hope the idea of passive fashion versus active consumption can suggest yet another hidden angle to look at the issue.