A lovely man in the off-licence gave me a quick look: ‘May I bend it to fit in a bag?’ Taking my surprised mumbling as an answer, he started rolling the freshly baked baguette in an indefinite snail. IKEA-style packaging. Folded bike on the tube. I screamed ‘No!’ and realised how ridiculous my baguette-preserving attitude may look in public (The Vice-President of the Baguette Society – I thought for a second – is this title already taken?). But who cares. For a person who can spend an hour and a half wondering around London in the search for a collar-crispy on the outside, pillow-soft on the inside, golden-tanned baguette, attitude is a must.