I may be late to the party (I know the movie was released in 2014), yet there are still things about it that urge me to type this. Is there something that feels wrong about this film for you, too?
That Sugar film is a documentary of the Australian director-actor Damon Gameau who decided to go on a high-sugar diet for 60 days. He was not eating Victoria Sponges and Snickers, but the products labelled as ‘healthy’ – cereal bars, ready-made smoothies, sugar-ladden sauces etc.
As a result, he gained quite some weight, experienced fatigue and mood swings. As soon as he got back to ‘normal’, his body steadily recovered.
Sounds cool, eh? One man’s crusade against granola. We salute you?
So here you are, fully dressed: the fab new Vetemenets trainers, a Gucci bag, a bulky Uniqlo dress, and vintage Mary Quant-style earrings. You have ticked the boxes, you have received the ‘First’ in your fashion exam. But what are you supposed to DO when you finally dress yourself fabulously?
Fashion magazines and blogs give you a Polaroid of life. The momentum captured for eternity in a fancy photograph. We are supposed to crave stylish looks, expensive brands, edgy make up. But once we achieve all that, how to behave, to act to feel very happy and satisfied?
What a marvellous revelation – after having browsed Deliciously Ella’s Instagram for 15 minutes, I feel totally insecure about my choice of butter (peanut, cashew, quinoa-infused lavender virgin seeds?), eating habits in general and the avoidance of dungaree in the past. If Ella says so, all of the things that appear in her blog should be 100% organically awesome. As the modern king Midas whose touch turns everything into kale, Ella knows her unapologetic promotional skills.
But not until I discover the blog of the purely delightful Deliciously Stella that I feel alive again. A parody account that satirically overturns all the sound and fury of Ella’s elf-esque assertions, it is genuine and makes you laugh into stitches. This is the video each of us, little insecure urbanites, should watch every now and then to shake off the doubts about the food we put into our mouth.